Ms. Kristen Cordella-----Economics

Library Resources

Virtual Reference Collection

Business and Company Resource Center

Proquest Multiple Databases

(Newsday, New York Times, Wall Street Journal)

Researching A Company

Directions: You will be assigned one of the following companies to research. Go to the company’s web site (see list below) and gather the necessary information to complete the attached worksheet. Once you have gathered the information, use it to fill out the “Presentation Piece”, which you will be presenting to the class.

General Web Sites: Hoovers Yahoo Finance

Companies/Web Sites:

Starbucks Coffee Company: http://www.starbucks.com/
Kelloggs: http://www.kelloggs.com/
Hershey Foods: http://www.hersheys.com/
Wolfgang Candy: http://www.wolfgangcandy.com/
General Mills: http://www.generalmills.com/
Colgate-Palmolive: http://www.colgate.com/
Johnson & Johnson: http://www.generalmills.com/
Microsoft: http://www.microsoft.com/
Purina: http://www.purina.com/
Revlon: http://www.revlon.com/
Mattel: http://www.mattel.com/
T.G.I.Fridays Worldwide : http://www.tgifridays.com/
Smuckers: http://www.smuckers.com/
Unilever: http://www.unilever.com/
PepsiCo: http://www.pepsico.com/
Coca Cola: http://www.thecoca-colacompany.com/
Keebler: http://www.keebler.com/
Dell: http://www.dell.com/
Staples: http://www.staples.com/
Sears, Roebuck, & Co: http://www.sears.com/
Macy’s: http://www.macys.com/
Dominos Pizza: http://www.dominos.com/
Kraft Foods: http://www.kraftfoods.com/
Barilla: http://www.barilla.com/
Campbells: http://www.campbellsoup.com/
Quiznos: http://www.quiznos.com/
Canon: http://www.canon.com/
Kohls: http://www.kohls.com/
Michaels Craft Stores: http://www.michaels.com/
Carvel Ice Cream: http://www.carvel.com/



Company Name:____________________________________

Directions: You have been given a specific company to research on the Internet. Go the company’s web site and gather the necessary information to complete the chart below. Once you have finished, complete your “Presentation Piece”.

General Information/Mission Statement: (Look for “About Us”/ “Company Info”/ “Corporate”)

Company History/Founders/Timeline:

Main Products/Brands:

Evidence of Mergers? If so, which type of merger(s) occurred?:

Social Responsibilities/Charities/Community Programs/Philanthropy:

Does your company have a logo and/or mascot? If so, draw it!